Media Release: Former Black and Lizars chief returns to optical arena


PETER Ivins, former CEO of Black & Lizars and one of Scotland’s most-ualified and experienced opticians, has returned to the eye care arena with the opening of what is arguably the country’s most technologically-advanced optical practice.

Ivins is now using the new technology to give his patients the very best chance of maintaining healthy vision throughout their lives, thus expanding significantly upon the current NHS exam.

Says a spokesperson: “In doing so, he spends much more time with clients, particularly the elderly and the very young. Recent statistics indicate that life expectancy for the average five year-old is now 100 years-old.”

Ivins notes: “We have invested over £250,000 in technology, including the first installation in the UK of an integrated Zeiss system of scanning and digital imaging equipment, which allows us to look at the eye in ways that offer a level of detail previously unachievable.

“This also gives us the ability to monitor and record subtle changes over time and, more importantly, to offer early detection of certain potentially serious conditions.”

Ivins has also developed an unique ‘Eye Care for Life’ system – a series of eye care programmes appropriate to age and need which offer ongoing advice on the best strategies to protect, correct and maintain healthy vision throughout life.

He is uniquely placed to do this, having recently completed a postgraduate diploma in Ocular Therapeutics, thereby joining the specialist register of the General Optical Council which allows him to independently prescribe for any ocular condition which will allow the practice to monitor and treat a number of eye conditions at a local community level.

MEDIA RELEASE issued by Emjay PR. You too can post media releases (aka press releases) on allmediascotland.com. For more information, email here.

Contact: Mary-Jo Devlin
Phone: 07795 346970
Email: Emjay PR
Website: http://www.peterivins.co.uk