Media Release: Fish Out of Water nets first deli


Fish Out of Water, a leading bespoke tour company for business and leisure trips, has added its first deli to its online directory.

Established to showcase the best Scotland has to offer business and leisure visitors, now features Provender Brown, a gourmet delicatessen based in Perth, amongst its recommended places to visit.

Ann Medlock, founder of Fish Out of Water, said: “Provender Brown is an independently owned fine food delicatessen, stocking the very best farmhouse cheeses, traditionally-cured hams, artisanal salamis, hand selected olives, traditionally smoked salmon, handmade preserves and much more.

“Its philosophy is all to do with quality, provenance and passion – which fits perfectly with Fish Out of Water. The only Scottish finalist in last year’s Deli of the Year competition, Provender Brown is hoping to win it this year.

“Visitors to Scotland love visiting independent delis to discover the local produce that they just cannot find anywhere else and I hope that Provender Brown will be the first of many quality independent delis featured on our website.”

Arranging exclusive itineraries for corporate and leisure visitors that display the best of Scotland’s cuisine and culture, art and architecture, history and scenery, the objective of Fish Out of Water is to ensure that visitors to Scotland do not feel like one.

“To that end, the best Scotland has to offer is showcased on our online directory which is already proving to be a huge hit with visitors to Scotland who greatly value the convenience of being able to plan their trips in advance,” said Medlock.

“By logging on to, visitors can arrange to stay in the best hotels, dine in the best restaurants and drink in the best bars and pubs in Scotland before they set foot here.

“And many of the early adopter hospitality sector operators are already reporting an upsurge in bookings since hooking up with Fish Out of Water.”

Other delis looking to get in on the action should contact Ann Medlock on 08451 222 056.


For further information contact Ann Medlock on tel +44 (0) 8451 222 056

Issued on behalf of Fish Out of Water by Liquorice Media tel 0141 561 4018

Date 23rd May 2011.

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Contact: Susan Christie
Phone: 0141 561 4018