THE Union has retained its top creative agency slot at the 2007 Scottish Advertising Awards.
The agency won 12 awards and two commendations.
Clients winning awards included Baxters Food Group, Scottish Government, Scottish Daily Mail, STV, Project Scotland, National Obesity Forum and Glasgow’s 2014 Commonwealth Games bid.
The awards included the Chairman’s Award for Quantum Recruitment and wins in categories such as Best Online Campaign and Best Direct Mail demonstrated the agency’s strength in through-the-line media.
The Union was also the top agency in 2006, and over the last six years has dominated creative awards schemes in Scotland, winning a total of 70 awards and 40 commendations at the annual Scottish Advertising Awards scheme since 2002.
Andrew Lindsay, The Union’s executive creative director, said: “It gives us a buzz to know that our work is judged to be the best and that we not only do this year in and year out, but we are also able to deliver this quality across our client portfolio.
“What is a developing challenge for us is to excel in all disciplines, including online and direct. Changes to the creative department in recent years have definitely helped improve our product in this respect.”
Michael Hart, deputy creative director, said: “The standard of the competition was very high, and the awards jury included some of the biggest names in advertising, so to get the results we did was very satisfying.
“There’s a real team effort at the agency at the moment and these awards reflect that spirit.”
Don Smith, deputy creative director, added: “What I found especially gratifying was that we won awards in so many different categories, from TV and press to posters, radio, online and direct. We also featured in the craft sections – the creative department at the moment has a great balance of experience and flair – it’s a great environment to work in.”
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