STV has launched a new online classified recruitment service, stvjobs.com.
The site is the first phase in the development of STV’s new classified business.
It will be supported by a multi-million pound media campaign including TV, radio, cinema, online, direct and outdoor advertising.
Teaser adverts have been running on STV over the last week, with a 40-second advert hitting TV screens this week and outdoor advertising thereafter.
Alistair Brown, head of new media at STV, said: “The strength of our local sales force, our world-class online platform, and our ability to combine the power of TV and online, puts us in a unique position where we’re able to provide a viable and cost effective alternative to the current market leaders.
“I’m confident that stvjobs.com will be an invaluable platform for those looking for the perfect job or candidate, anywhere in Scotland.”
The launch of stvjobs.com will be supported by an advertising campaign on STV and on outdoor sites across Scotland.
The campaign, which was created by The Union and produced by STV Creative, features a group of men and women dressed to represent a range of industry sectors, including health and beauty, emergency services and local business.
Standing in a formation, the group performs a ‘job seekers dance’, inspired by traditional war dances.
Michael Hart, creative director at The Union, said: “We have considerable experience at The Union of online launches and the challenge is always to generate impact and cut-through in a busy marketplace. The approach we’ve taken for stvjobs will, we hope, stand out and get the site noticed. It’s an excellent product and our job is to drive traffic to the site so users can experience the service and range of jobs on offer.”
The campaign was created by Michael Hart and Ben Craig (senior art director) and media buying is by Feather Brooksbank.
Visit stvjobs.com at www.stvjobs.com
The new TV commercial can be viewed at :http://www.youtube.com/watch?v=g6KMv5MDLwk&feature=channel_page
MEDIA RELEASE posted by The Union. You too can post media releases (aka press releases) on www.allmediascotland.com. For more information, email here.