MEN’S Health Survival of the Fittest is a high-octane 10km running-based event that will see the Scottish capital turned into a giant assault course on 18 October 2009, with 1,500 runners expected to take part.
The innovative format, run successfully for the first time in 2008 in Nottingham to a sell-out field, involves competitors tackling a 10km running route interspersed with obstacle zones every kilometre.
The event is being staged by the world’s best-selling men’s lifestyle magazine, Men’s Health, in conjunction with Detail Events, the guys behind the hugely successful Rat Race Urban Adventure Race Series, established in Edinburgh in 2004.
This year’s Men’s Health Survival of The Fittest series takes on a tri-nations theme, with host locations confirmed as Cardiff, Nottingham and Edinburgh. Competitors can expect a tough, challenging route, with the unique features of each host city woven into the route’s infrastructure.
Full details of the Edinburgh route are yet to be released with organisers working with the City of Edinburgh Council to deliver a spectacular course right in the heart of the Old Town. From a base in Princes Street Gardens, the race promises to utilise much of Edinburgh’s collection of steep mediaeval streets and wynds including the Royal Mile and Cowgate, as well as passing over scenic Calton Hill and stunning views north, south, east and west across the city from the top.
Perhaps the highlight of the route will be a mass start down the Royal Mile, where Sunday morning strollers will be bemused by the sight of hundreds of ‘Survivors’ tackling their first obstacle in the very heart of Auld Reekie.
Participants will face some staple ‘Survival’ classics at all three locations, such as the colossal hay bale wall, the Army assault course, the Parkour zone and the Urban Jungle. Also standing between entrants and the success of crossing the finish line will be the infamous Men’s Health ‘Wall of Fame’ – a sheer eight-foot high construction, which competitors must scale before they are able to officially call themselves a Survivor.
Claire Matthews, marketing director for Men’s Health, comments: ‘Men’s Health readers are a pretty motivated bunch of active ‘can-do’ guys with a passion for making the most of themselves and their lives.
“We launched Survival of the Fittest to take the Men’s Health philosophy out of the pages of the magazine and website onto the streets of the UK. We want to promote the benefits of exercise and keeping a healthy body and mind and prove that you can have a ton of fun along the way. It’s also a great way for the team behind the award-winning magazine to keep in touch with its readers.”
Event partners of Men’s Health Survival of the Fittest include Under Armour and For Goodness Shakes.
Further information and registration details can be found on the event website at www.mhsurvival.co.uk, including training information and route maps. All enquiries should be directed in the first instance to Detail Events on 0845 009 4365 or email firstname.lastname@example.org.
Media contact For Men’s Health Survival of the Fittest – Edinburgh:
Paddy Cuthbert – Podge Publicity
M: 07968 699 636 | E: email@example.com | W: www.podge.co.uk
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