Media Release: Chivas Regal reinforces luxury values with contemporary packaging update

CHIVAS Regal, the original luxury Scotch whisky, has updated the packaging of its 12 year-old flagship product, augmenting the premium cues and contemporary relevance of the brand that created the luxury whisky category in 1909.
The new packaging, available in markets from September 2009, sees each element of the bottle and gift carton refined and crafted to further enhance the luxurious and fresh look, maintaining Chivas Regal’s iconic on-shelf presence.
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