BINIFRESH inventor, Daniel Woolman (26), has been shortlisted for the national title of Shell LiveWIRE Young Entrepreneur of the Year, just one week before his product is due to launch in ASDA stores across the country.
Woolman spotted a burgeoning gap in the market for an automated hygiene product for the nation’s wheelie bins and with household waste on the rise, moves towards fortnightly bin collections and growing unrest across the UK about the state of wheelie bins, his timing could not be more perfect.
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