Media Release: Wee Cumbrae island illumination for World Diabetes Day

:THE iconic seventh century castle keep on the Scottish island of Wee Cumbrae will be lit up on the 14th November, joining other historical monuments and famous buildings around the world which will be illuminated in blue in recognition of World Diabetes Day.

The Wee Cumbrae castle illumination is being organised by the Patanjali Yog Peeth UK Trust, which is collaborating with the International Diabetes Foundation (IDF) and the World Health Organisation (WHO), to raise awareness of the escalating health threat.

To coincide with World Diabetes Day, the Patanjali Yog Peeth UK Trust is hosting over 100,000 free yoga classes around the world to raise awareness of how practising yoga and promoting a healthy lifestyle can help prevent the disease.

The charity is also airing messages of support and guidance on the Aastha network [Sky Channel 807 in UK] which is televised in 170 countries around the world, and promoting interactive online advice through its websites, www.pypt.org and www.weecumbrae.org.

Says a spokesperson: “Diabetes currently affects more than 250 million people worldwide and it is the fourth leading cause of disease-related deaths around the world, with one person dying from diabetes-related complications every ten seconds. The IDF also estimates that an additional 300 million people worldwide are at risk from type 2 diabetes, which the organisation says can be prevented in the many cases by maintaining a healthy weight and take regular exercise.”

Explaining how yoga can be beneficial in reducing the risk of developing and managing the chronic medical condition, Glasgow-based Mr Sam Poddar, master yoga teacher for the Patanjali Yog Peeth UK Trust said: “Practising yoga and ‘pranayam’ otherwise known as breathing exercises is very effective in helping reduce blood sugar levels, reducing adrenalin and cortisol levels which increase blood glucose levels, and enhancing feelings of general wellbeing.

“Patanjali yoga is a very light form of exercise which focuses more on breathing and therefore it is suitable for people of all ages and abilities and its free. Our aim in supporting this campaign is to raise awareness of how yoga can help prevent and control Type 2 diabetes, and demonstrate that by adopting yoga into your daily routine you can make a significant difference to your life and those around you.”

The spokesperson continued: “Statistics from the WHO show that diabetes hits the poorest hardest. India has the highest number of people with diabetes, with 50.8 million people in the country now living with the disease and the Patanjali Yog Peeth Trust has been seeking to reverse this trend along by providing preventative advice, education and free medical consultations.

“The Trust’s founders Swami Ramdev Ji and Acharya Balkrishna Ji have established what is reputed to be the World’s largest Yog Institute in Hardwar in Northern India. As well as receiving free medical treatment, in the region of 6000 people travel from throughout India to attend Swami Ramdev Ji’s free daily yoga classes which are also televised to millions of viewers around the world.”

Mr Poddar continued: “Swami Ramdev Ji is bringing the benefits of yoga to poorer communities and the masses. And in doing so, he is helping to improve the general health of the world’s population and the spread of this pandemic.”

Ends

Issued by the Patanjali Yog Peeth UK Trust. For press enquiries please contact Jen Nash t. 07971 466 220 e. jen@panachecommunications.co.uk

NOTES TO EDITORS

World Diabetes Day

World Diabetes Day marks a call to action to raise awareness around the world Diabetes Day which is celebrated on 14th November every year was created in 1991 by the International Diabetes Foundation and the World Health Organisation in response to growing concerns about the escalating health threat that diabetes now poses.

The theme for World Diabetes Day 2009 – 2013 is Diabetes Education and Prevention. The campaign calls on all those responsible for diabetes care to understand diabetes and take control. For people with diabetes, this is a message about empowerment through education. For governments, it is a call to implement effective strategies and policies for the prevention and management of diabetes to safeguard the health of their citizens with and at risk of diabetes. For healthcare professionals, it is a call to improve knowledge so that evidence-based recommendations are put into practice. For the general public, it is a call to understand the serious impact of diabetes and know, where possible, how to avoid or delay diabetes and its complications.

The Patanjali Yog Peeth Trust

The Pantanjali Yog Peeth Trust was co-founded in India in 1995 by Swami Ramdev Ji and Acharya Balkrishna Ji, to promote Yog and the ancient science of holistic healing, native to India called Ayurved medicine.

Together they have established the World’s largest Yog Institute in Hardwar in Northern India, which provides free medical consultation for between 6-10,000 people who travel from throughout India to attend. The centre is equipped with dental, pathology, radiology and cardiology labs, as well as ayurved treatment rooms and a library. A research department conducts research among other things into the affects of Yog and Pranayam on the nervous system and motor skills. Facilities also include a food court, free accommodation, a museum, and auditoriums for practising yoga, panama and meditation etc.

The charity now has 100,000 trained teachers worldwide who volunteer their time and host in the region of 35,000 classes per week. In the UK, there are 1,600 trained teachers hosting approximately 200 classes per week. All classes are free and accessible to everyone.

Together, Swami Ramdev Ji and Acharya Balkrishna Ji have a following of 80 million followers around the world and the Patanjali Yog Peeth Trust is regarded as one of the largest and fastest growing charitable organisations in the world.

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Contact: Jen Nash, Panache Communications Ltd
Phone: 07971 466 220
Email: jen@panachecommunications.co.uk
Website: http://www.panachecommunications.co.uk