RESPONSE has announced its ongoing commitment to the Glasgow Warriors by extending the sponsorship deal for a further two years, until 2012, following the rugby squad’s most successful season, to date.
The Glasgow-based contact management centre secured the sponsorship deal with the Warriors ahead of this season’s Magners League and Heineken Cup.
Sponsorship was originally for the 2009/10 season, but following a review of the benefits to all parties, assisted by the team’s impressive run, RESPONSE and the Warriors have agreed to continue the close association for a further two seasons.
RESPONSE’s managing director, Brian Bannatyne, said: “The Warriors have had a fantastic season this year and we have been proud to be associated with them. The third place finish in the Magners league is a truly outstanding result. RESPONSE is one of the biggest private sector employers in Glasgow and as such it was the perfect fit for us to sponsor the biggest rugby team in the city.
“The Warriors success highlights the benefits of focus, energy and effective teamwork – elements that are also at the heart of our business. The fact that the Warriors represent the city of Glasgow also appealed to us and we are delighted to continue our commitment to the team. We look forward to next season and hope it will be as exciting as this one has been.”
Kenny Baillie, Glasgow Warriors chief executive, added: “We are naturally delighted to have signed a new deal with RESPONSE and to continue to have their logo on the front of the famous Glasgow jersey from the start of the 2010/11 season.
“This commercial sponsorship underpins the aspiration of two of Glasgow’s most well-known names to continue to work together over the next two years.
“Sponsorship of Glasgow Warriors is a wise commercial investment that not only generates significant media value for RESPONSE but also enables them to connect to customers at a local, national and international level.
“Glasgow Warriors are well placed to reach the Magners League play-offs this season and our aim is to make the quarter-final of the Heineken Cup next season. We believe that this collaboration will help both companies achieve our respective goals in the local, national and international marketplace.”
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