IF you overheard a conversation in the pub and your name was mentioned you’d no doubt be curious.
Right now, companies are being discussed in the social media space and these companies are oblivious to the fact, or so North-east-based web experts, Red Evolution, claim.
Begins a spokesperson: “They have introduced a new service offering social media monitoring giving their clients a heads up on the big discussions related to their business name or area of expertise.”
Red Evolution’s Caron Rose, said: “Listening for mentions of your company name on social media sites makes a lot of business sense.
“If the conversation is expressing negative sentiment, it presents an opportunity to defend your company and if it’s positive, it could give you the chance to engage and win business.
“It makes no sense to simply ignore the conversations, they are happening anyway.”
“Smaller companies who might not expect their name to be mentioned can also benefit from social media monitoring by simply listening for key phrases related to their area of expertise.”
Red Evolution specialise in all areas of the web including strategy, design, development and search engine optimisation.
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