Media Release: Take That make fantastic progress as sales of their new album fly off the shelves… reports HMV

TAKE That’s new album, Progress, has got off to a huge flyer, reports HMV, which opened its stores around the country especially early at 8.00am this morning to help launch it.

Based on its own initial sales so far today across the chain, combined with record online pre-orders taken by in recent weeks, the music retailer estimates that upto 150,000 copies of the album, if not quite a few more, will be sold today alone across the entire UK and Ireland markets.

Says a spokesperson: “If such a trend is confirmed in tomorrow’s official midweek charts, then the album could well be on course for upto 400,000 – 500,000 sales this week alone to give the band their sixth consecutive no.1 album.

“Progress will have been given a massive boost from Take That’s extensive weekend exposure on the X Factor and in their own TV documentary, and with four more weeks worth of sales still to come before the Official Christmas charts are announced on 19 December, the band – now duly restored to their original line-up following Robbie’s return, look set to easily break through the million sales barrier before the end of the festive period – making it the fastest and biggest-selling album of the recent years.”

The spokesperson added: “Take That head a strong line up of releases out today – the music industry’s very own super monday, which will see new albums from Rihanna, Bruce Springsteen, Pink and Shayne Ward vie for a top five position alongside recent releases from the likes of Susan Boyle, Bon Jovi and Cheryl Cole.”

Says Gennaro Castaldo, HMV head of Press & PR: “Progress has all the makings of one of the biggest and fastest-selling albums of recent years, and it should comfortably shift well over a million copies in just a few weeks as we approach Christmas – when it will undoubtedly top the festive charts.

“Robbie’s return to the band is the fairytale chapter that was waiting to be written, and if that wasn’t enough, the weekend’s TV documentary and show-stealing appearance on the X Factor will have given the band an incredible platform to connect with a vast family-based audience of millions of fans all over the country.”

MEDIA RELEASE posted by HMV. You too can post media releases (aka press releases) on For more information, email here.

Contact: Gennaro Castaldo
Phone: 020 7432 2033 or 07801 194 139