Media Release: launches ‘lowest price guarantee’ for its broadband, home phone and digital TV packages

THIS week,, the UK’s only Ofcom-accredited impartial advisory site for TV, broadband and phone deals, furthers its commitment to consumers by launching its new ‘lowest price guarantee’.

The new guarantee means there is no need to trawl other comparison sites to check if you can get a cheaper deal elsewhere. is so confident it has the pick of all the best deals, that it will refund the difference if anyone finds a cheaper deal somewhere else. (Terms and conditions apply – see

With literally thousands of deals to choose from in the broadband, home phone and digital TV market, the biggest challenge is finding the cheapest deal available in your area and that meets your needs.

According to Ofcom, nearly half (45 per cent) of all broadband and home phone customers think switching services is too much hassle*.

However, research by showed that people could save up to a staggering £550 per year** by switching and bundling.

Charlie Ponsonby, CEO of, said:

“Despite the massive potential savings, consumers often put switching broadband and TV services into the ‘too hard to worry about now’ category – as they fear that the research will take too long and the switch itself may be a painful experience.”

But with its new, lowest price guarantee tackles these issues head on.

First makes switching services quick and easy. Its impartial experts are on hand, seven days a week, to talk you through the ins and outs of all the top deals on the market. And its free Switching Support service means that the plain speaking experts are on hand to help make sure that the transfer of your services goes ahead with no fuss.

Charlie Ponsonby concluded:

“At a time when customers demand the absolute best deal available, we are prepared to put our money where our mouth is and guarantee the best price as well as the best service and advice!”


Notes to editors:

Simplifydigital’s London based experts help thousands of customers every month and are available free on 0800 1388 388 from 8am to 8pm Monday to Friday; 9am to 5:30pm on Saturday and 10am until 5pm on Sunday. Alternatively, you can find them online at

Simplifydigital launched in January 2008 and offers a unique ‘Switching Support’ service, with friendly experts on-hand seven days a week to provide answer all your questions in plain English; find the best deal available at your address (from all the top UK providers); and be there to help make sure that the installation and set-up goes smoothly.

It is the only retailer of digital TV, broadband and home phone services in the UK to have been accredited by Ofcom as impartial and transparent and on average saves customers up to £408 pa by finding them better deals.

Customers call their London-based experts free on 0800 1388 388 or use their online service at


* Ofcom Strategic Review of Consumer Switching

** Simplifydigital data based on 1,538 records between Jan 1st to Nov 8th 2010.

MEDIA RELEASE issued by Simplifydigital. You too can post your story ideas for journalists (aka press or media releases), on Email for more information.

Contact: Edita Lozovska
Phone: 08001388388