RECENT research conducted by Scottish Widows found that consumer products and services; for instance, mobile phones and broadband, were considered much more significant than life insurance, fatal illness protection or income cover.
Says a spokesperson for Simplifydigital: “Almost 70 per cent of 5,000 Brits said that access to a broadband connection was fundamental to keep up with today’s digital rat race.
“This means that seven out of ten thought that broadband was crucial, while only 35 per cent felt the same way about financial and life covers.”
Chris Mizon, Product Expert at Simplifydigital.com, commented on the findings:
“These findings illustrate what the hierarchy of the modern consumer really is.
“It comes as no surprise that broadband is on top of the list, with the rise of social media, the growing popularity of IPTV (internet TV) and VoIP (Voice over IP), internet has become the main medium of entertainment, interaction as well as communication.”
Simplifydigital.com lists its most cost-effective and reliable broadband deals on the market, which will keep broadband-hungry consumers connected to the World Wide Web with minimal network disruptions:
Virgin Media 10Mb broadband with free weekend calls
Get speedy, reliable fibre-optic broadband and free weekend calls to UK landlines with this bundle plan from Virgin Media.
Also comes with a free wireless router.
£5 a month for three months, £13.50 per month thereafter + £12.99 monthly line rental.
BT 20Mb broadband with free anytime calls
Comes with broadband speeds of up to 20Mb, a free BT Home Hub, free WiFi minutes to use wherever you are in the UK and free anytime calls to UK landlines.
Free for three months, £16 per month thereafter + £13.90 monthly line rental.
Plusnet 20Mb broadband with free evening and weekend calls
Get broadband speeds of up to 20Mb, a free wireless router and no connection charge. Also comes with free evening and weekend calls to UK landlines.
£3.24 a month for 12 months, £6.49 a month thereafter + £11.99 monthly line rental.
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