Media Release: Bauer hosts first annual ‘Cash for Kids Day’

BAUER Media is set to host its first ever ‘Cash For Kids Day’ on Friday, May 27, 2011, creating an annual fundraising event to encourage people the length and breadth of Scotland to help disadvantaged children in their area.

‘Cash for Kids’ is the umbrella brand for Bauer Radio’s network of independently registered, local charities which operate across 20 local areas within the UK.

‘Cash For Kids’, the official charity of Bauer Media across Scotland, supports thousands of children across the regions that have special needs or life limiting illnesses, are suffering abuse or neglect, or simply need a little extra care or guidance in their lives.

Friday, May 27, will see businesses, community groups, schools and many other organisations come together in a bid to raise as much money as possible, all spurred on by Bauer’s local radio stations and DJs.

Every single penny raised stays within each station’s area will provides much needed support where it is needed most; so listeners can be sure that all money raised by them is changing the lives of children on their doorstep.

Ann Marie Miller, regional charity manager for Cash for Kids, Scotland, said: “Cash For Kids aims to help children and young people live better lives. We hope to grow this event as an annual fundraising day in the same way that ‘Children in Need’ and ‘Comic Relief’ have become very successful fundraising platforms.

“Cash for Kids is unique in that all monies raised and donated by listeners by each of our stations will be guaranteed to be spent within the local community and goes directly to help the children who need it most.

“We would love the people of Scotland to support this special fundraising day and register with their local Cash for Kids charity to take part.”

Last year, Bauer Media’s Cash for Kids raised in excess of £7.3 million.

Events taking place across the Bauer Radio network include:

Radio Forth

Radio Forth is teaming up with Teenage Cancer Trust for the launch of Cash for Kids Day 2011.

Teenage Cancer Trust has an appeal to raise £1million to open a brand new Teenage Cancer Unit at The Western in Edinburgh this summer. The funds raised will also fund specialist clinical staff to provide the very best care and support for young people.

Teenage Cancer Trust will also provide a support network for friends and families in the East of Scotland, enabling them to meet other people in a similar situation.

The state of the art units are bright and vibrant and will often include pool tables, jukeboxes and computers, helping patients cope with gruelling treatment and often long stays in hospital. By focusing on quality of life, Teenage Cancer Trust units can change a teenager’s outlook and give them the fight and positive attitude they need to beat cancer.

With the help of listeners and local businesses, Radio Forth is aiming to raise the final £100,000 for the Teenage Cancer Trust. To register to take part, log on or call 0131 475 1332.

Radio Tay

Cash for Kids Day will be marked across Tayside & North East Fife with a “Bring a Pound to Work Day” on Friday, May 27. Courage the Cat will be ‘on duty’ at Radio Tay throughout the day to receive donations from those who take part. The Tay FM presenters are also planning to be out and about all day visiting workplaces to collect money, take photographs and record live links back to the studio to create a truly interactive fundraising event.

Gala Casino at Discovery Point in Dundee has adopted Cash for Kids as its nominated charity for 2011, and is sponsoring Cash for Kids Day. As part of the fundraising activity, Gala Casino will match pound for pound all donations made to them at Discovery Point between 8pm and midnight on Friday, May 27.

Northsound One

Northsound is calling for businesses to register their to take part in the Cash for Kids ‘£50 Friday Challenge’ and be entered into the prize draw to win a visit from the Northsound 1 Breakfast Show or a paint balling day out for 25 people.

All supporters will be listed on our website

To register contact Michelle or Kerry on 01224 337010 or email


MFR Cash for Kids has teamed up with the Archie Foundation to support the children’s wards at Raigmore Hospital in Inverness and Dr Gray’s in Elgin.

Raigmore Hospital is redeveloping the Children’s Ward while Dr Gray’s want to create a special family room and MFR is calling for all listeners to help them raise cash for both these causes.

The MFR appeal will culminate with live broadcasts from the wards on Friday, May 27, asking listeners to pledge money and show their support for Cash for Kids. To support MFR Cash for Kids call 01463 22 77 00 to register interest or visit The MFR Appeal is sponsored by Tulloch Homes.

Radio Borders

Radio Borders is challenging local businesses and individuals to help them raise money to support children in the Borders who need it most. Each business that registers to take part will be featured on Radio Borders website. Borders Solicitors Property Centres is delighted to sponsor this appeal on air.


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