BEATTIE Communications has launched a boutique division, Only Crisis, to provide the corporate sector with the most extensive range of crisis management services in the UK.
The Only Crisis team will operate out of Beattie Communications’ offices in Glasgow, Leeds, Manchester and London.
Heading up the eight-man team is former Sun journalist, Chris Gilmour, who has been with Beattie Communications for 12 years.
Gilmour says Only Crisis, which has its own standalone website www.onlycrisis.com and 24/7 crisis hotline 0800 612 9890, offers corporate clients an one-stop crisis management resource.
He said: “We have a menu of 15 specialist services including crisis communications, crisis planning and media monitoring – online and off-line.
“We have been so busy throughout 2011 that we decided it was time to launch a specialist division. Our aim is to ensure that corporate issues, faced by many companies, do not get the opportunity to turn into a public relations nightmare.
“Our goal is always to kill crisis situations dead before they can grow arms and legs. Nine times out of ten we succeed in keeping crisis situations out of the public domain.”
Only Crisis specialises in the management of corporate crisis situations but also offers personal brand management services to business leaders.
The agency has extensive experience managing personal brands. In addition to corporate business leaders, the agency ‘minded’ Prince William for four years when he was a student at the University of St Andrews.
“We’re not in the business of undertaking crisis management for celebrities,” added Gilmour. “Our focus is very much the corporate sector.”
Only Crisis is the 12th business boutique Beattie Communications has launched over the past year as part of its Only brand rollout. Others in the series include Only Health, Only Retail, Only Food, Only Social and Only Web.
Beattie Communications is one of the UK’s leading PR and marketing agencies with eight offices across the UK and partners in 40 countries around the world.
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