AN art and design competition organised by St. Enoch Centre last year is in the running for two prestigious marketing awards.
It’s My Greener Glasgow was set up by the centre in 2011 to encourage secondary school pupils to think creatively about environmental issues affecting the city.
The competition has been shortlisted in the Cause Related Marketing category for the ICSC SOLAL Marketing Awards, which aim to bring together the very best of retail marketing across Europe and South Africa.
It has also been shortlisted in the Community Relations category for the BCSC Purple Apple Marketing Awards, which reward effective shopping centre marketing within the UK shopping centre sector.
Over 100 pupils from six Glasgow secondary schools took part in the It’s My Greener Glasgow competition last year.
Each pupil was asked to submit a piece of art or design work with a ‘green theme’ which was then showcased in a specially-constructed gallery unit on the first floor of the busy centre.
Over 3,000 members of the public visited the gallery to help determine the competition winners by casting a vote for their favourite piece of art or design.
The public vote was then used to create a shortlist which was judged by a panel of experts, including STV weather presenter, Sean Batty, and Evening Times retail correspondent, Sarah Swain.
General manager of St. Enoch Centre, Susan Nicol, commented: “Being shortlisted for these two sets of awards gives due recognition to this very worthwhile competition which was a huge success last year – both with the city’s youngsters and with our shoppers.
“The high-calibre of art and design work produced for It’s My Greener Glasgow was extremely inspiring to see – the pupils clearly put a great deal of thought and time into their innovative environmental projects.
“St. Enoch Centre is dedicated to working with the local community, and continuously looks for new ways to strengthen ties with Glasgow, whether that’s through educational initiatives, community projects or the provision of first class shopping facilities.
“We are looking forward to attending the award ceremonies in the coming months and are hopeful of securing the top position in both sets.”
About St. Enoch Centre
St. Enoch Centre, owned and managed by Ivanhoe Cambridge, is located in Glasgow’s busy city centre, one of the UK’s top shopping destinations outside London.
The first of its kind in Scotland, St. Enoch Centre was officially opened in 1989 and has since become one of the city’s favourite shopping destinations.
Issued by The Big Partnership on behalf of St. Enoch Centre.
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