Media Release: HMV’s soft touch for Teenage Cancer Trust

ENTERTAINMENT and technology retailer, HMV, is to stock a limited edition Teenage Cancer Trust-branded iPhone 4/4S cover with the aim of raising funds and awareness for its nominated charity partner.

The soft touch case, which is manufactured by HMV’s technology accessories supplier, Griffin Technology, will be sold in HMV’s 220 UK stores nationwide and online at

The product will officially go on sale from this Friday (July 20) and will retail for the bargain price of just £7.99 – around half the cost of a standard iPhone cover of that quality.

£1.70 from each sale, potentially over £40,000 in total if all the cases sell through, will go to Teenage Cancer Trust to help fund their units that are located closest to HMV stores.

Such an amount, if achieved, would help push the overall total raised by HMV for the charity over the past 18 months towards the £200,000 mark.

Siobhan Dunn, director of fundraising at Teenage Cancer Trust, said: “These iPhone covers are a great way of raising vital funds for young people with cancer.

“Teenage Cancer Trust is the only UK charity dedicated to improving the quality of life and chances of survival of the six teenagers and young adults diagnosed every day.

“So, if you have an iPhone 4/4S, head to HMV and grab one of these cool covers to help more young people fight cancer.”

HMV’s technology buyer, Dean Millward, who developed the product with tech partner Griffin Technologies, added: “The huge growth in the smartphone market has been matched by similar demand for the protective soft touch cases that users often put on them.

“Increasingly, these are also taking on a strong fashion and design element, and our stores now carry over 20 different styles for the iPhone 4/4S alone.

“At such a great price, I really hope this limited edition version for Teenage Cancer Trust sells out quickly and also helps to raise awareness for the wonderful work the organisation does.”

- Ends -

For more information +44 (0)20 7432 2033 / ++44 (0)7801 194 139 +44 (0)20 76120709 / +44 (0)7904 916 470

Notes to editors

About Teenage Cancer Trust

Teenage Cancer Trust is an UK charity dedicated to improving the quality of life and chances of survival for the six young people aged between 13 and 24 diagnosed with cancer every day. The charity builds specialist units within NHS hospitals that bring young people together to be treated by teenage cancer experts in a place designed just for them.

Teenage Cancer Trust wants every young person with cancer to have access to the best possible care and professional support from the point of diagnosis, no matter where they live.

Traditionally treated alongside children or elderly patients at the end of their lives, young people can feel extremely isolated during cancer treatment, some never meeting another young person with cancer.

Being treated alongside others their own age by experts in teenage and young adult cancer care, can make a huge difference to a young person’s experience.

Teenage Cancer Trust relies on donations to fund all of its vital work. To find out more, get involved or make a donation visit

Teenage Cancer Trust is a registered charity: 1062559 (England & Wales), SC039757 (Scotland).

MEDIA RELEASE posted by HMV. You too can post media releases (aka press releases) on For more information, email here.

Website: http://www.