Media Release: NN4M receives industry recognition for Debenhams iPhone app at the BT Retail Week Technology Awards


DEVELOPED by digital retail specialists, NN4M, the fully-transactional Debenhams iPhone app was named Mobile Solution of the Year at the recent BT Retail Week Technology Awards 2011.

At the awards ceremony held in London on June 14, over 600 of the UK’s top retailers and retail technology providers gathered to celebrate the retail successes and best of breed retail technology solutions of the last twelve months. Judged by a panel of industry experts, the awards recognised the UK retail industry leaders which have demonstrated both creativity and technical innovation in their bid to enhance both service offering and shopping experience.

Director of Sales and Business Development at NN4M, Lorraine Howard, is delighted at the recent success of the Debenhams iPhone app.

“Debenhams’ iPhone app being named Mobile Solution of the Year is absolutely fantastic news as the competition in the category was of such a high standard.

“We work tirelessly with the team at Debenhams to develop an app which consistently delivers according to each of their specifications. We’re very proud of the app – it has been so successful with regard to downloads, consumer activity and the number of transactions it has processed since its launch last year.

“By all accounts, Debenhams’ customers are really enjoying the shopping experience it offers and we’re thrilled that it has gained both consumer and now industry recognition as a leading example of mobile retail solutions.

“We have thoroughly enjoyed the challenge set by Debenhams which has pushed our talented team to produce something which we believe is an exceptional product. We’re dedicated to maintaining this success and are encouraged by the news of the Debenhams iPhone app being named Mobile Solution of the Year.”

A spokesperson said: “Winning this award has strengthened the position of the Debenhams fully-transactional iPhone app at the top of the m-commerce charts. Launched in October 2010, the Debenhams iPhone app accounted for sales of nearly £1million for the High Street retailer within five months of its launch.

“The highly-respected judging panel acknowledged the seamless blend of technical innovation and a rich, immersive shopping experience which the app offers its users. Particular features include the ‘My Debenhams’ personalisation options, social media integration and a barcode scanner which acts as a virtual in store assistant to view further product details and reviews, to buy items from the phone or to save items to a wish or gift lists.

“The Debenhams iPhone app win at the recent Retail Week Technology Awards marks the second win for a fully transactional retail app developed by NN4M in as many years. Retailer Oasis’ mobile commerce offering the iPhone app developed by NN4M, was named Technology Initiative of the year 2010 at the Oracle Retail Week Awards.

“Receiving such multiple awards affirms m-commerce expert, NN4M’s position at the forefront of the digital retail industry. Drawing upon the team’s technical expertise and high level retail experience, the results focused team delivers consistently exceptional mobile commerce and retail solutions for some of the world’s largest retailers.”

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