Media Release: Stirling to host World Charolais Congress dinner


STIRLING is set to welcome around 300 UK and international Charolais beef breeders for a special gala dinner this week, thanks to United Auctions and Stirling Council.

Scotland’s leading livestock auctioneers are a major sponsor of the 37th World Charolais Congress, which is being hosted in the UK from June 19th to 27th 2012 by the British Charolais Cattle Society to co-incide with its golden anniversary celebrations.

More than 200 international delegates will be attending the Congress from 12 major beef producing countries, including Australia, Brazil, Canada, Mexico, USA and Zimbabwe.

They will join scores of delegates from England, Wales, Northern Ireland and Scotland to visit some of the UK’s most prominent Charolais herds and noted points of interest throughout the home nations, including the Royal Highland Show.

The gala dinner is the culmination of the UK tour and UA worked with Stirling Council to facilitate the evening event at Stirling Castle’s Great Hall on Saturday June 23rd.

This is the first time in 15 years that the formal meeting of global Charolais beef breeders has visited Scotland. Charolais is regarded as Europe’s number one beef breed, which reached a record-breaking 70,000gns (£73,500) at UA’s Bull Sales in October 2011.

Said Neil McLean, joint group MD of UA: “Hosting this event in Stirling is a real benefit to the city as it represents an injection of around £1million to the local economy and cements Stirling as the heart of Scottish agricultural excellence.”

Over 70 per cent of delegates’ time will be spent in Scotland, including visits to eight Charolais herds in Central and North East Scotland – some of the country’s most progressive and highest genetic merit pedigree herds.

Local Stirling farmer, Andrew Hornall, will host one such visit to his herd at Falleninch Farm near Stirling Castle on the afternoon of the gala dinner.

Said David Benson, dhief executive of the British Charolais Cattle Society: “The gala dinner is the highlight of the World Charolais Congress and a major part of our golden anniversary celebrations. ]

“Charolais cattle were initially imported in the early 1960s to improve beef from the dairy sector before becoming an immediate success in the beef sector. Fifty years on and Charolais remains the leading continental beef terminal sire.”


Issued on behalf of United Auctions by JK Consultancy. For further information please contact: United Auctions – Jenny Kumar on 07989 557198 or

British Charolais Cattle Society – Liz Snaith on 07974 678833


  • The gala dinner will include entertainment from Gaelic choir Gleusda and the Stirling and District Schools’ Pipe Band.
  • The World Congress is a biennial, peripatetic event. In 2010 it took place in the USA and the Czech Republic in 2008.

About United Auctions

United Auctions (UA) are Scotland’s leading livestock auctioneers and procurement specialists and operate a network of different auction markets across Scotland, including Stirling, Huntly, Lairg, Dalmally, Tiree, Islay, South Uist and an area office and lairage facility at Oban. The company conducts auctions of both commercial and pedigree sheep and cattle and provides farm-to-farm and farm-to-abattoir procurement services.

MEDIA RELEASE posted by JK Consultancy. You too can post media releases (aka press releases) on For more information, email here.

Contact: Jenny Kumar
Phone: 07989 557198