Media Release: Waterstones at The Avenue secures top slot for Lego sales and launches Team GB swap shop Event


WATERSTONES at The Avenue Shopping Centre in Newton Mearns is set to celebrate securing the top slot in the UK for Lego sales with the launch of a special Lego Team GB swap shop event.

Two extra special Lego swap shops take place at Waterstones on Saturday 7th July at 11am and 2pm, so anyone with any duplicate Lego minifigures can take them along and see whether they can swap them.

Speed building competitions and other challenges will also be held within the store, with chocolate medallions handed out to the winners.

Michelle McCabe, centre manager at The Avenue, said: “Waterstones at The Avenue has shot up from being the 75th to the number one store in the UK for Lego sales which, given that there are 300 Waterstones throughout the country, is an impressive feat!

“At least part of that achievement must be down to store manager Craig Birrell, who is a self-confessed Lego fanatic, so congratulations to Craig and his number one team!”

When the Early Learning Centre closed its outlet in The Avenue last year, Waterstones invested in its children’s range and introduced a dedicated Lego Bay. And over the last six weeks, Waterstones at The Avenue has sold some 200 Lego units, ranging from minifigures retailing at £1.99 up to £25 sets.

Craig Birrell, Waterstones store manager, said: “At the last Lego swap shop event in The Avenue we sold 75 figures in four hours. We’re confident that the launch of the Lego Team GB featuring Olympic minifigures will help us smash that record.”

With spaces strictly limited to 15 per session, anyone interested in taking part at the Lego swap shops on Saturday 7th July is invited to leave their name at the store in advance to book a place.

The Avenue Shopping Centre offers shoppers an alternative to sprawling trolley-dash shopping culture with a comprehensive range of outlets offering a warm and welcoming shopping experience conveniently located on the outskirts of Glasgow city centre.

For further information about The Avenue log onto


For further information please contact Susan Christie on tel 0141 561 4018

Issued on behalf of The Avenue Shopping Centre in Newton Mearns by Liquorice Media

Date 28th June 2012

Notes to Editors

  • The Avenue is home to 44 different retailers including: banks/post office; books; children; clothing/fashion; food and drink; health and pharmacy; jewellery and gifts; mobile phones; newsagent and cards; opticians; perfumery/beauty salon; restaurant and coffee; shoe and repairs; handbags/ luggage and travel.
  • It is open until 7pm every Thursday with 1000 free car parking spaces (including underground) seven days a week.

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Contact: Susan Christie
Phone: 0141 561 4018