RADIO Clyde has once again posted a solid set of audience figures, retaining its position as the clear market leader in a fluctuating and increasingly crowded media marketplace. The award-winning stations boast a combined listenership of more than 685,000 across Glasgow and the West of Scotland.
Clyde 1 remains the number one audience choice with a considerable lead on the competition. Reaching 574,000 listeners each week and delivering a 13.8 per cent share of the listening audience for Glasgow and the West, Clyde 1 has a massive 202,000 more listeners than its nearest commercial competitor.
The recently re-launched breakfast show on Clyde 1, ‘Bowie at Breakfast’, is the market leading breakfast show beating off all competition, reaching 344,000 listeners each week, 122,000 more listeners than its nearest commercial competitor. This represents 15.9 per cent share of the available adult listening audience.
Clyde 1 Superscoreboard commands the envious position of being the only weeknight sports show on the dial – Mon – Fri (6-8pm). Superscoreboard has grown its audience by 17,000 to 211,000 listeners in the last three months and now has a 20.5 per cent share of the available audience. At weekends Clyde 1 and Clyde 2 Superscoreboard has a 19.7 per cent share of listening and reaches 114,000 listeners, beating off all competition.
Clyde 1 and Clyde 2 are committed to delivering locally focused products, tailored to their audiences and championing Glasgow and the West. The focus on delivering hit music, entertainment, news, sport, travel and showbiz both on air and through multiple digital and social media channels continues to engage audiences and ensures a clear gap is maintained between Clyde 1 and its competitors.
Clyde 2 reaps the benefit of recent improvements in music and content, and once more reports a growing audience, now reaching 230,000 listeners each week. The changes have also driven listening hours up by 16.9 per cent since this time three months ago and up 12.3 per cent on this time last year. Clyde 2 now reports an average 7.6 hours spent listening, per listener, per week.
Graham Bryce, managing director, Bauer Radio Scotland, said: ‘We’re delighted that Clyde 1 remains the dominant force in Glasgow and the West and that our audience is growing at both stations. We’ve made it our mission to ensure the best possible music, locally-tailored content, news, sport and entertainment is available to our listeners and that all off our output is as relevant and connected to our communities as possible. Our strategy is paying off.
“On Clyde 1, every single one of our shows has more listeners than any other radio station in Glasgow and the West. Our presenters and our content reflect the mood and lifestyles of our audiences and our dedication to being part of the fabric of Glasgow and the West resonates in everything we do. We’re looking forward to continuing this well into Q4 with our flagship event Clyde 1 Live set to bring the biggest names in showbiz to our the doorstep of our listeners.”
Contact: Susanne Grant