WHAT: Wii U Official Launch Event
WHERE: HMV, 150 Oxford Street, London W1
WHEN: Thursday 29th Nov 2012 from 23.00 hrs/ for official sale at 00.01 hrs Fri 30th Nov
HMV is delighted to announce that its flagship store in London’s Oxford Street will play host to the Official Midnight Launch Event of Nintendo’s hugely anticipated new home console – Wii U.
With much of the UK’s stock of Wii U consoles in high demand through pre-orders, HMV have channeled extra stock into its flagship store so that customers will be able to purchase their Wii U on the night, so a large turnout of enthusiastic gamers are expected to attend when the doors open at 11.00pm on Thursday night, 29th November.
Additionally, the first 100 customers queuing to attend the event will be entitled to a free copy of New Super Mario Bros U as well as another Wii U game of their choice from a selection that will be offered.
The next 100 people in line will be entitled to a £5 gift voucher* for redemption on the night.
To lend further excitement, Ubisoft and Nintendo will be demonstrating ZombiU **, Nintendo Land and New Super Mario Bros U during the build up to midnight, when the console and associated games officially go on sale.
Guests will also be able to sample a number of Wii U titles during the evening, while a range of Nintendo promotional characters, from New Super Mario Bros U and ZombiU games, will be on hand to add even more atmosphere to the evening.
HMV head of Games, Ewan Pinder, comments: “We’re thrilled to be hosting the Official Midnight Launch Event for Wii U at our Oxford Street flagship, which is fast-becoming the natural home of all major games launches in the UK.”
Nintendo UK marketing director, Shelly Pearce, added: “We can’t wait to get the Wii U into the hands of our fans in the UK and are delighted to be partnering with HMV on this exciting night.
“Not only will those that come down to HMV be amongst the first in the country to get their hands on the console but there will be lots of opportunities to try the games and to find out more about what makes Wii U such a unique new console.”
* NB This voucher will only be valid against Wii U hardware and software. The first 500 people in the queue will receive a Wii U goody bag and there will also be opportunities to win Wii U-related prizes during the evening.
** NB Zombi U is PEGI rated 18, so demonstrations/sales to any customers aged under-18 will not be possible.
For HMV and media accreditation on the night please contact: Liam McMahon (Press On PR)
07734739794 / email@example.com
Gennaro Castaldo, HMV Press & PR
020 7432 2033 / 07801 194 139
For Wii U
Notes to Editors
About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than four billion video games and more than 637 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi™ XL, as well as the Game Boy™, Game Boy Advance™, Super NES™, Nintendo® 64 and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo’s operations in Europe.
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Contact: HMV UK Ltd