Media Release: Innovative BaByliss Pro Perfect Curl tool now in stock at Sally Express


BEAUTY lovers can now purchase the BaByLiss Pro Perfect Curl online at Sally Express. The revolutionary new hair curling product is designed to create perfect curls with minimal effort.

The hair curler can be used both at home and in salons. It works by automatically drawing hair into a curl chamber in which it is heated from all sides. Thanks to this innovative technology, curls are formed in a matter of seconds.

Lucy Sharp, category manager at Sally Express, comments: “BaByliss wowed the team at Sally Express with this clever little tool which is bound to become a styling kit essential for people with medium-to-long hair.

“We’re very proud to be able to offer the product for sale online and in selected stores nationwide.”

The Pro Perfect Curl boasts three heat settings and three timer settings with an audio beep indicator for creating loose to tight curls. Curl direction control (right/left/auto) allows for a natural or uniform finish.

It is important to note that hair is not put under any tension during the treatment. For instructions on how to correctly use the curler, see the video presentation on the product page online at Sally Express.

“With the Pro Perfect Curl, consumers can go from straight to curled hair in a flash. This makes it a great tool to quickly and easily deal with a bad hair day,” Lucy Sharp continues.

“The curler can easily be slipped into a bag so lucky owners can curl hair at the office or on holiday. We hope customers will appreciate the versatility it offers.”

Shoppers can now buy the BaByliss Pro Perfect Curl online. The product is priced at £169.00 for retail customers and comes with a six-month guarantee.

Sally Express stock a wide range of hair and beauty products at competitive prices. These range from basics such as tweezers and cotton wool to hair curlers and other electricals, and professional salon equipment.

About Sally:

We are part of Sally Beauty Holdings Inc., which grew from one small store in 1964 in New Orleans into one of the world’s largest distributors of professional hair and beauty products, with over 4,000 stores worldwide.

In the UK and Ireland we trade at over 250 stores with Sally as our retail business brand.

Our Sally stores are in convenient high street locations stocking the widest range of hair and beauty products in the UK and Ireland. They are staffed by professionals trained to help you create a look that is distinctly you.

Sally Express is the online store for Sally, and is the perfect way for you to browse and order products online whenever you want and from wherever you are within the UK and Ireland.

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Contact: Darren Paterson
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