Media Release: North-east lingerie boutique scoops highly commended title


AN EXCLUSIVE Inverurie lingerie boutique has scooped a trendy city award, providing it with its very own uplifting boost.

De-Zire lingerie, which was launched in 2008, received the highly commended title in the Lifestyle Retailer category at the recent Trend Life with Style Awards, in recognition of its on-going commitment to offer outstanding customer service.

The annual Trend Lifestyle awards, which recognise local businesses for their achievements and contribution to the North-east of Scotland’s lifestyle, praised the family-run business for its dedication to customer satisfaction and the lengths that staff go to make customers feel comfortable in the boutique.

Boutique owner, Susan Evans, said: “I am over the moon that De-Zire has won such a prestigious award.

“It really is a big boost for the business and we are extremely pleased to finally win after only reaching the finalist position at the awards for the last two years.

“De-Zire wouldn’t be where it is today if it wasn’t for our loyal customers and staff, so I hope winning this award will encourage women to take a trip out of Aberdeen to Inverurie to experience first-hand what we have to offer.”

De-Zire stock many exclusive brands including Aubade, Lejaby and HOTmilk.

Boutique owner, Susan Evans, is a qualified bra fitter and has a team of trained staff on hand with their expert eye to make sure customers are fitted to the highest possible standard.

Issued by Frasermedia Ltd on behalf of De-Zire

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