NOTING that great beauty products can be addictive, the entrepreneur behind a revolutionary new nail varnish product has named his start-up Beauty Narcotix and the product itself The Ultimate Fix.
Following three years in development, The Ultimate Fix leaves nails stronger and protected against chipping and marking. Until now it has been available exclusively from www.beautynarcotix.com but from this month will be available in Selfridges’ flagship London store.
Supplying beauty addicts with The Ultimate Fix is a pioneering fully-integrated fulfilment and call centre service provided by a partnership between virtual staffing specialist KBVO and internet fulfilment company PPF Shipping.
Beauty Narcotix founder, Ian Abbott, said: “Put simply, nail enamel tends to chip very easily and The Ultimate Fix stops it chipping. It does that by applying a spray between every layer of enamel which sets each layer really hard and makes women’s nails last for a week or two instead of the usual day or two.
“We launched the product this year in conjunction with KBVO and PPF Shipping because, as a start-up, we needed to outsource everything from call handling to mail, shipping and logistics to enable us to focus on what we are good at, which is developing, manufacturing and marketing the products.
“KBVO and PPF have worked alongside us to make sure that we have a solution that really works for us.”
Chris Munro, director at KBVO, said: “Our partnership with PPF enables us to offer a full outsourced package from call order processing right through to despatch. And because our operating systems are fully integrated, that is a seamless process which results in customers receiving their goods quickly and at the lowest possible cost to our clients.
“It’s the perfect solution for start-ups like Beauty Narcotix and many other businesses with significant online sales.”
KBVO and PPF are now processing and fulfilling orders for The Ultimate Fix from all over the world, having shipped products to the US, Canada, Holland, Germany, France, Italy, Sweden and many other countries.
For further information please contact Ian Abbott on 07545 198715 or Chris Munro at KBVO on tel 0800 083 2223
Issued on behalf of KBVO by Liquorice Media tel 0141 561 4018 www.liquorice-media.com
Date: 17th July 2013.
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Contact: Susan Christie