BRITANNIA Hotels has appointed Equator to completely overhaul its website and grow its online business.
The digital marketing agency has been tasked with creating a new site that will increase conversion rates by simplifying the booking process and improving usability.
Britannia Hotels is one of the UK’s leading hotel and leisure groups with 43 properties across the country.
The group prides itself on the convenient locations of its hotels, based in many major cities, seaside resorts and close to airports, providing excellent value for money.
Garry Hamilton, business development director at Equator, said: “Britannia is one of the UK’s best known hotel chains and we are really excited about working with the team to create a cutting edge new site that will transform its online business.”
Elena Tsvetkova, marketing manager at Britannia Hotels, added: “Equator has a proven track record when it comes to creating sites for the hospitality industry, therefore we’re absolutely delighted to be working with them to deliver the new Britannia Hotels website.”
Equator is one of the UK’s leading digital marketing companies specialising in the hotel and leisure sectors.
Services include web design and development, digital strategy, PPC, SEO, affiliate marketing, display and social media.
The agency was appointed to manage Britannia’s PPC account last year and is currently working on a new website for Pontins Holiday Parks, also owned by Britannia.
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