EAST Ayrshire businesses are clamouring for the chance to lead the way as they sign up to learn more about effective use of new technology.
Already, over 150 delegates have signed up for a ground breaking week of events aimed at getting companies to maximise their online opportunities.
The new ‘Working Digital’ week in September will bring together some of the most influential and respected speakers in the digital sector to share their expertise with local businesses.
Developed by East Ayrshire Council Economic Development in partnership with digital agency, NSDesign, the innovative week of live and online events will run from Monday September 2 to Friday September 6 at the Fenwick Hotel.
With live sessions at times geared to suit the busy working schedule and backed up with social media activity and video on demand, it will also feature input from a number of local business owners.
The event – the first of its kind – aims to better equip businesses to reap the benefits of a digital strategy – from the use of social networks, to ecommerce, the use of QR codes and better customer service.
‘Ask The Expert’ sessions will allow businesses who can’t attend the live events to receive real time advice on issues such as marketing, finance, recruitment and customer service.
And there’ll be a legacy platform to allow businesses to collaborate long after the planned week of activity.
Councillor Jim Buchanan, East Ayrshire Council Spokesperson for Delivering Community Regeneration, said: “We are delighted to be launching this innovative event in our area.
“The business environment is changing fast and by engaging with the new technologies and ways of working we can help our local businesses to thrive in an increasingly competitive market.”
Gary Ennis, from NSDesign, said: “We’ve got to know the businesses in East Ayrshire really well over the last few years through our successful social networking workshops and I’m delighted to be able to bring speakers of this calibre to companies I know are hungry for more.
“It’s about much more than having a website or being on Facebook, it’s a complete shift in thinking and sets your business up to thrive in the digital age.
“I’m sure ‘Working Digital’ will be a huge success and when we’re all in that room together collaborating exciting things are sure to happen.”
The full speaker line up and details of how to register are available from http://www.workingdigital.co.uk.
Representatives from STV, Tennent’s, Hootsuite and RBS are among those delivering keynote speeches.
Economic development manager at East Ayrshire Council, Jim Dunn, said: “Working Digital will inspire, motivate and enthrall our business community.
“I’ve seen what’s been achieved by companies of all sizes and in all sectors who’ve embraced digital already and this event will take them to even greater heights as well as providing fresh impetus to those who’ve still to make the digital leap.”
For further information:
Catriona Cochrane, communications department, East Ayrshire Council
Colin Kelly, head of marketing and training, NSDesign
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