CELLO Group plc, leading insight and strategic marketing group, has today unveiled a rebrand of its consumer division to Cello Signal while announcing double-digit profit growth in its final audited results for the year to 31 December 2013.
Comprised of two operating divisions, Cello Signal (previously Cello Consumer) and Cello Health; the group enjoyed a 14.8 per cent increase of gross profit to £74.7m (2012: £65.1m). Cello Signal saw a significantly improved performance in 2013, delivering a 15.7 per cent increase in gross profit to £37.9m (2012: £32.7m), reflecting the division’s increasing transition to higher value added, global services.
The rebrand to Signal unites the multi-specialist group of ten agencies under the key themes and values that matter to its people, agencies and clients: humanising brands to help them understand and connect with their customers and stakeholders, confidently shaping and applying new technologies to this end.
Providing clients with three core areas of service – Insight & Innovation, Creativity & Content, and Automation & Technology – Signal is comprised of some of the UK’s leading agencies, including: 2CV, blonde digital, Brightsource, Face, The Leith Agency, Leithal Thinking, Opticomm, Stripe Communications, tangible and TMI.
John Rowley, CEO of Signal and previous chief executive of Cello Consumer, said: “The rebrand of our consumer division to Signal provides a uniting mission statement for the group, as our agencies and their capabilities increasingly move closer together.
“Frequently, our clients seek out group solutions – Lloyds Banking Group, A.G. Barr, Scottish Government, and Royal British Legion are already working with a number of Signal agencies – this change will help us build on these capabilities with further collaboration.
“For our people, the rebrand underlines our built-in culture of caring for and nurturing talent. Graduate schemes and staff development programmes are already a key part of Signal and will continue to be built on.”
Mark Scott, chief executive of Cello Group plc, said: “2013 has been a very strong year that has demonstrated the potential of Cello’s strategy to deliver superior performance.
“Both Cello Health and Cello Signal have very clear, focused growth strategies, underpinned by robust management structures. We are confident that both divisions will continue on their growth paths and deliver a successful 2014 performance for the group as a whole.
“Cello Signal has been rapidly transforming itself from a UK focused business into a global business. With offices in San Francisco, Los Angeles, New York, Singapore and Hong Kong, it can now truly offer global coverage. International gross profits have grown from 16 per cent in 2012 to 18 per cent in 2013.”
Notes to editors / background details
- Signal is comprised of some of the UK’s leading consumer insight, marketing and communication agencies, including: 2CV, blonde digital, Brightsource, Face, The Leith Agency, Leithal Thinking, Opticomm, Stripe Communications, tangible and TMI
- Signal employs 460 people in the UK and 50 overseas; with offices in the UK, USA, Hong Kong and Singapor
- Signal provides clients with three core areas of service: Insight & Innovation, Creativity & Content, and Automation & Technology
- Signal has a high quality, blue chip client list that underpins its global business growth. The client base spans the full range of technology led sectors, including mobile telephony, electronic games, and personal computing, ensuring Cello Signal is at the cutting edge of digital marketing developments. This is complemented by deep client expertise in FMCG, charities, and retail.
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