Ready Steady Gallop! turns to the public to name a horse in social media campaign
Businesses also urged to ‘back a horse’ for charity as more sponsors announced
THE organisers of Ready Steady Gallop! are asking members of the public to suggest and vote for names for one of the Clydesdale horse sculptures that will be housed in Hamilton and South Lanarkshire for ten weeks this summer.
Led by Hamilton BID, and in partnership with Wild in Art, the large-scale public art event hopes to put Hamilton on the map, boost the local economy and raise money for local charity, The Kilbryde Hospice.
To encourage public involvement in the run up to the event, the public are being asked to choose a name for the horse being designed by one of the sponsoring companies, Equi’s ice cream.
The competition, named #thehorse, is asking members of the public to suggest and vote on names for the horse, with the winning entry being incorporated onto the final design and everyone who takes part being entered into a prize draw to win Vue cinema tickets and free ice cream at Equi’s.
David Equi, managing director of Equi’s ice cream, said: “We’re Equi-static to be involved in this exciting event and can’t wait to see the horses in place. Equi derived from the Latin for horse, giving us even more reason to take part.
“We’ve commissioned a local artist to create our ice cream themed design, and would love some ideas from the public on potential names.”
The public can suggest and vote for names for the horse via the Ready Steady Gallop page on Facebook, and all entrants will be entered into a prize draw to win a family day out with ice cream and cinema tickets in Hamilton.
Find out more here – https://www.facebook.com/readysteadygallop
A number of businesses have already backed horses, including recent commitments from Equi’s, M&D’s and Sainsbury’s but there are still sponsorship opportunities available for businesses seeking to raise their profile in front of the surge of visitors expected to Hamilton this summer.
Daniel Grime, Sainsbury’s Hamilton acting store manager, said: “I heard about other Wild in Art projects that have taken place across the UK, so when I heard it was coming to Hamilton I thought it would do something different for the store and we absolutely had to be involved.
“The interactive element of the sculptures is great and will give local and visiting children something fun to take part in over summer, plus raise money for a local charity close to our hearts.”
The event offers businesses the chance to raise awareness of their brand, develop partnerships with key stakeholders and drive footfall to their place of business and local community.
Sponsors confirmed to date include:
- Banks Group
- Regent Shopping Centre
- South Lanarkshire Council
- South Lanarkshire Leisure and Culture
- Taylored Media
- Visit Lanarkshire
- Vue Cinemas
Businesses interested in sponsoring their own Clydesdale horse sculpture and becoming a part of this exciting event are encouraged to contact Gareth Walker on 01698 453352 or email: email@example.com Sponsorship packs can also be downloaded here:
NOTES TO EDITORS
About Ready Steady Gallop!
READY STEADY GALLOP! is led by Hamilton BID, working in partnership with Wild in Art, a leader in the development, management and production of amazing mass appeal public art events. The Clydesdale horse sculptures have been inspired by the heritage of and proximity to the Clydesdale Valley. Ready Steady Gallop! wishes to celebrate the role of these mighty animals in the livelihoods of the people who worked the land in Lanarkshire.
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