BLONDE Digital, the full service digital agency based in London and Edinburgh, has today announced its acquisition of Line Digital Limited, reinforcing its capabilities as it continues to establish a global portfolio of clients.
The acquisition will see Line fully integrated into Blonde by the end of May 2014, boosting agency staff to 60 and incorporating clients including Scottish Friendly, Standard Life, Tesco Bank, Travel Corp and Edinburgh Fringe into their business.
Specialising in web design, development and online marketing strategy, Line’s expertise will supplement Blonde’s extensive capability in building and marketing complex digital technology platforms as the agency looks to expand its list of international clients.
Part of Cello Signal, the consumer division of insight and strategic marketing group Cello Group plc, Blonde Digital has been an industry success story since its launch in August 2006, growing turnover by 62 percent between 2011 and 2013.
2013 turnover for Blonde exceeded £3.4 million, on the back of major new business wins, including BASF, Famous Grouse, the Scottish Government, adding to an already broad client list that includes Nando’s, Royal Mail, Glasgow2014, Maxxium, First Group and AG Barr.
Pete Burns, managing director of Blonde Digital, said:
“2014 has already been a landmark year for Blonde. Our acquisition of Line gives us the added scale, depth and capabilities to provide world class digital solutions for clients in the UK and beyond.”
John Rowley, CEO of Cello Signal, said:
“We’re delighted to welcome an agency of Line’s technical and creative ability into Cello Signal. This talented team will help support Blonde’s growing maturity in enterprise scale design and build.”
Ross Laurie, managing director of Line, said:
“Partnership with Blonde will deliver more support for our clients and staff, more financial stability for growth, and a deeper pool of knowledge for us to draw on. It is an exciting opportunity to expand more aggressively.”
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