Media Release: ‘Cracking’ Easter campaign raises funds for children’s charity


A LEADING north-east children’s charity is in a spin after it became the beneficiary of nearly £3,000 raised by generous roller skaters at Easter.

The local Cash for Kids charity had been selected to benefit from business organisation Aberdeen Inspired’s Easter programme of activities, which saw a specially created roller rink installed in Union Terrace Gardens as well as a whole host of children and family fun events take place across the city centre.

More than 1,200 skaters took to the rink throughout the Easter holidays, with Aberdeen Inspired enabling the £2 per person per session cost to be donated directly to the charity.

Nearly 400 people also showed their adventurous side by taking part in the fun zorbing sessions, again with all money raised through this going towards the charity’s continued support of disabled and disadvantaged local children and young people in Aberdeen and the surrounding area.

Susan Bree, chief executive of Aberdeen Inspired, was delighted with the amount raised and thanked the generous visitors who supported both activities throughout their stay in Union Terrace Gardens.

She said: “Easter fun and happiness really was at the heart of our programme of events this year and it was really pleasing to see so many people turn out to support the activities that we put on; their help in contributing to this fantastic total for charity is hugely appreciated by all associated with Aberdeen Inspired.

“We’re delighted to support Cash for Kids; a local charity that helps so many children and young people within the area.

“Our Easter programme was tailored towards children and families so it really was an obvious choice and it’s great to be able to give something back to such a worthy cause.”

Michelle Ferguson, charity executive at Cash for Kids, said: “We’d like to say a really big thank you to all at Aberdeen Inspired and to those who supported the roller rink and zorbing to help contribute to this fantastic total.

“All money raised on behalf of Cash for Kids stays in Aberdeen and Aberdeenshire, providing help when and where it’s needed most.

“The Easter programme of activities created a real buzz around the city centre and to be the beneficiary of such a great line-up, which was enjoyed by so many people, is fantastic.”

Aberdeen Inspired is the banner under which the Aberdeen BID (Business Improvement District) operates.

It is a business-led initiative within the city centre in which levy payers within the BID zone contribute. Proceeds are used to fund projects designed to improve the business district.

Further information on the work of Aberdeen Inspired is available at

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Contact: Phil Moar