Media Release: The Sunday Times HSBC International Track 200 inspires Redeem into further global expansion

FT badges 19 April 2012

MOBILE and electronics recycling specialist, Redeem Holdings Ltd, enters The Sunday Times HSBC International Track 200 league table at position 55.

The fifth annual Sunday Times HSBC International Track 200 in 2014 ranks Britain’s mid-market private companies with the fastest-growing international sales, measured over their latest two years of available accounts.

Now the company is in the process of setting up a Middle East region office based in Dubai, UAE.

Claes Svensson, CEO of Redeem, says: “I am delighted that Redeem has been recognised as one of the top 200 fastest growing private companies in the UK, based on international sales.

“This achievement is down to the dedicated hard work and entrepreneurial flair of our team. We deliver market-leading buy-back, trade-in, refurbishment and recycling for mobile operators, retailers, corporates and consumers across Europe.

“Our unique business model adds value to both mobile network operators (MNOs) and mobile retailers, as well as their customers who get the optimum price for their used handsets when they trade them in.

“This business model has already translated into 23 countries. This prestigious recognition of our work by The Sunday Times HSBC International Track 200 has further inspired us to seek new sales channels in new markets across the world. And we look forward to celebrating with the other companies on this list.”

The Redeem Group is a global leader in recommerce (recycling and take-back management) of mobile and electronic products.

Redeem’s success is based on adding significant value to mobile network operators (MNOs) and large corporates, whilst simultaneously removing the burden of administering large scale mobile and electronics recycling and recommerce schemes.

Headquartered in the UK, Redeem currently operate in 23 countries on three continents with regional offices in Iberia (at Madrid, Spain); Nordic/Balkans (in Estonia), while Redeem Asia operates out of Hong Kong.

Following the recent acquisition of Envirofone, the well-known mobile recycler for consumers, Redeem is already considered the UK’s largest mobile recycling company based on volume. The Redeem Group also includes the corporate electronics recycling specialists, EMC Europe Ltd.

Around c95 per centof the traded-in devices handled by Redeem are data-wiped, refurbished and resold. The other five per cent are completely recycled, so zero waste goes to landfill. The processes are fully audited and certified to meet requirements of the WEEE Directive and CSR programmes.


PICTURES: Sunday Times HSBC International Track 200 logo + Redeem logo, CEO & HQ available


• Redeem Holdings Ltd, founded in 1991, is headquartered in Scotland near Edinburgh Airport

• With over 300 employees the company now operates in 23 countries on three continents.

• The company has won various awards for environmental performance and business performance, most notably appearing on the Sunday Times Fast Track list in 2012, and now The Sunday Times HSBC International Track 200 in 2014.

• The group provides sustainable, data secure, recycling and recommerce services to MNOs, retailers and corporate clients throughout Europe, the Middle East and the Americas. The company has an Iberian regional office in Madrid, Spain and another for Nordic/Balkan counties in Estonia. Redeem Asia is based in Hong Kong.

• Earlier this year, Redeem acquired the high profile brand name: Envirofone when they bought its owner: Eazyfone. The move cements Redeem’s position as the UK’s largest mobile recycling company based on volume.

• The Redeem Group also includes the corporate electronics recycler, EMC Europe Ltd

• Redeem is led by mobile industry veteran and Swedish national: Claes Svensson, CEO. He is the former head of Region Western Europe and Global Accounts at SonyEricsson. He moved to Redeem in 2012.

• Redeem’s international clients includes mobile network operators, wholesalers, retailers, charities and direct consumers.

• Redeem refurbishes and resells or recycles high volumes of a wide range of IT and electronic equipment including mobile and other portable devices.

• All devices are reused or disposed of in accordance with the WEEE directive.

• Re-used items are security and theft checked, data cleansed and sold in accordance with current legislation.

• The company operates a zero landfill policy so all waste is resold or recycled.

• Redeem provide a full certified audit trail which clients can use to demonstrate their sustainable disposal process

• Redeem’s systems allow clients to benefit from extracting maximum value from their electronic waste

• Redeem can provide CSR reporting for clients that choose to give some or all of the money raised by recycling to good causes.

• Redeem is a certified ISO 9001 & 14001 specialist waste carrier.

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Contact: Penny Haywood Calder
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