OSSIAN, Inveralmond Brewery’s flagship beer brand, has today announced a commercial partnership with Horsecross Arts in a deal that will see the beer profiled as a leading sponsor of the arts organisation, as well as providing a selection of their most popular beers at Perth Concert Hall for visitors to enjoy.
Continuing to grow in its appeal internationally, with beers brewed in Perth being sold as far away as China, Inveralmond Brewery are excited to be collaborating with Horsecross Arts whose cultural programme attracts artists and audiences from around the globe.
To toast the partnership, Inveralmond Brewery’s managing director, Fergus Clark, and Louisa Evans, business development manager of Horsecross Arts, officially welcomed Inveralmond’s most popular brew Ossian to Perth Concert Hall.
The friendly pint shared between the two celebrates the beginning of a year of sponsorship with Horsecross Arts with Inveralmond Brewery proudly lending their commercial support to the burgeoning creative arts scene in the Perth.
Fergus Clark, managing director of Inveralmond Brewery, said:
“Ossian is very proud to be sponsoring Horsecross Arts in 2015. With more than 200,000 customers passing through their doors every year, their venues are at the very heart of the community in Perth and it is a real privilege to be offering our flagship beer to their guests as well as supporting their artistic endeavours.
“As a local business, it is important to us to be able to put our support behind organisations that create opportunities in our local area such as the award winning Southern Fried Festival which is a perfect example of world class entertainment right on our doorstep. We are all looking forward to an exciting year working with them and we hope people enjoy a sip of our supremely golden beer while enjoying the show.”
Louisa Evans, business development manager of Horsecross Arts, commented:
“As a registered charity, we depend on the support of companies like Inveralmond Brewery, as well government bodies, trusts and foundations, communities and individuals to continue providing audiences with a diverse and popular programme of performances and events and also so we can provide communities with a wide variety of inclusive education and outreach work.
“The local community is at the heart of what we do at Horsecross and it is great to be able to work closely with local companies like Inveralmond, to offer award winning products such as Ossian, and we look forward to our visitors enjoying their products in the Concert Hall. We are also very pleased that Arts & Business Scotland has got behind this exciting venture with additional financial support from their match funding scheme. This scheme provides a real incentive for businesses to sponsor the arts in Scotland and we are extremely grateful for this extra support.”
To find out more about The Inveralmond Brewery and where to sample their beers, visit www.inveralmond-brewery.co.uk
For more information about upcoming shows and performances at Perth Concert Hall and Perth Theatre visit www.horsecross.co.uk
For further information please contact Tricia Fox on 07989 955039 or firstname.lastname@example.org
Notes to Editors
Image details: Fergus Clark, managing director of Inveralmond Brewery and Louisa Clark, business development manager of Horsecross Arts.
About The Inveralmond Brewery
Opened on 14th May 1997, The Inveralmond Brewery is an expert craft brewer of a range of beers including Lia Fail, Ossian and Thrappledouser. Situated at the very heart of Scotland, in Perth, the Brewery nestles between the fabulous rolling hills of Perthshire, the mighty Grampian mountain range and is surrounded by crystal clear rivers, providing inspiration and nourishment for the beers it produces and exports around the globe.
About Horsecross Arts Ltd
Horsecross is a multi-award winning independent organisation and registered charity that offers one of Scotland’s most varied and ground-breaking programmes of performances and events across its two venues – Perth Concert Hall and Perth Theatre. With a reputation for adventurous programming, unique commissions, world-class artists and community participation, Horsecross want to be at the heart of community life with venues that offer an exciting hub for the whole community to enjoy.
About Arts & Business Scotland
Arts in Business – The New Arts Sponsorship Grants scheme incentivises businesses to sponsor the arts in Scotland. It is funded by the Scottish Government and administered by Arts & Business Scotland. An arts organisation receiving an eligible business sponsorship can apply for £1 of funding for every £1 of sponsorship. The funding goes towards additional arts activity, for which the sponsor receives additional business benefits. www.aandbscotland.org.uk
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