Media Release: Dundee Carers launching on-street awareness campaign to highlight self-directed support initiative


Photo opportunity with Dundee Carers on the day 29/3/15  at City Square

TO raise awareness of Self-directed Support (SDS), Dundee Carers Centre staff will be in the City Square on Sunday 29 March, 11am – 5pm, handing out leaflets and informing people of what SDS is and how it can help people have an informed choice about the way that their social care and support is provided to them.

Also on the day, BOLD design agency, part of Community Enterprise Scotland, will be filming a short film which will involve members of the public reciting lines of a poem written about SDS, which will go live within hours of filming.

Dundee Carers are going the extra mile and with have staff members dressed as a chicken and a rabbit handing out cream eggs on the day.

This all comes on the lead up to the Self-directed Support Providers Fair being organised by the Centre on Sat 2 May 2015, 10am – 4pm at the Caird Hall, Dundee.

A marketing campaign has been launched on Mon 16 March with leaflets being circulated around key areas in Dundee and Angus along with a Street Advertising Campaign showing the ‘Faces of Self-directed Support’.

Lucinda Godfrey, centre manager, Dundee Carers Centre, said: “We have seen some great results from people who needed a different style of care and who have benefitted from SDS.

“From our on-street campaign we are hoping more people will be able to access SDS and really feel the benefit of tailoring their own care to suit them and their life. John who already uses SDS said “I have probably got the life I want and more.”

John Ayscough, director of Bold Marketing, said: “We have opted for a more lively and engaging on street campaign to make sure people hear about the SDS campaign.

“The busy City Square has great foot-fall and with our advance marketing tactics to alert people to our event -h with music, poem and film and fun costumes – we will be making a big splash that we hope will attract more people to check SDS out for themselves.”



Carer: someone who provides unpaid support to a family member or a friend who could not manage without their help. This could be due to age, disability, long-term illness, mental health problems or addiction. The term, ‘carer’, should not be confused with a paid carer worker or personal assistant.

About Dundee Carers Centre: The Dundee Carers Centre offers support and information to carers of all ages and to disabled people, including a minority ethnic service with multilingual support workers (Urdu, Punjabi, Cantonese and Mandarin). The centre was established in 1989 and has grown into a key provider of support services to carers and disabled people within the Dundee area.

Contact details:

Claire Grier Monaghan 01382 200422 /07921848392

Dundee Carers Centre, Seagate House, 132-134 Seagate, Dundee, DD1 2HB |

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