Ad Agency Applies Light Touch

A slightly surreal, ‘If you snooze, you lose’ signpost, mocked up against a photograph of a retail park, comprises one of a series of adverts for a leading property company.

Intended to make people look at least twice at the advert, the designs are the work of advertising agency, 60 Watt Communications, in Edinburgh, for Culverwell Property Consultants.

Says 60 Watt’s creative director, Pete Mill: “What Culverwell doesn’t know