Rallying Cry for Wright

A former director of a sports reporting agency has been appointed to provide PR and corporate communications for a team involved in the World Rally Championships.

For six years, Adriana Wright was a director of Musselburgh-based Final Whistle Media until summer last year, when she travelled the USA. Previously, she had worked at the Scottish Sports Agency. And she has been taken on at Glasgow-based media and public relations agency, The Inside Line, to provide corporate communications and PR for one of its clients, Stobart VK M-Sport Ford World Rally Team.

She already begun work. Said Adriana: “For someone with a life-long love of motorsport the opportunity at The Inside Line was too good to miss out on. I’m already enjoying my role as press officer for the Stobart VK M-Sport Ford Rally Team as their World Rally Championship campaign progresses and am looking forward to working on other equally exciting projects with The Inside Line team.”

The Inside Line is looking to take its extensive experience of motorsport PR and sponsorship into other sporting disciplines.

Meanwhile, Glasgow media and public affairs consultancy, McGarvie Morrison Media has taken on a new account director.

Lally Cowell has spent the last four years as PR manager at First ScotRail.

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