New logo a break from memory lane

GIVING their time and skills freely, ten advertising agencies went head-to-head to develop a new logo for a membership organisation for Edinburgh-based advertising and marketing people – whether creative, in buying or selling.

It followed an appeal by the Edinburgh Publicity Club, which has refocussed its agenda to be as much about professional business networking as it has been a party host.

A new committee, elected at the EPC’s annual general meeting earlier this year, also instructed the revamping of its website, – which is recognised to be much livlier than its predecessor.

And from the battle of the ad agencies, the logo that was finally chosen to herald the new era of the Edinburgh Publicity Club was one designed by Paul Johnston from theLane.