Monthly media training seminars

EVERY month, hosts face-to-face seminars on crafting the perfect media release, which is ideal for those already relatively confident, such as recently-appointed PR staff, or as a refresher course for experienced practitioners.

Our next training will be taking place in Edinburgh. From 6pm to 8pm. Maximum number of attendees per seminar: six.

You will learn:

* What makes a story?

* How to engage with your target audience

* Crafting the vital opening paragraph

* The overall architecture of the media release

* When to issue your media release

* Writing the headline

Cost: £25+VAT (to subscribers to our media release publishing service) or £45+VAT (to non-subscribers).

To book a place and for more information, email here or telephone 0131 564 1225.