Posting a Media Release

Welcome to the media release posting service on www.allmediascotland.com, giving you the chance to place your story in front of hundreds of journalists plus - because of high internet search ranking - the wider public.

You can become a subscriber on either an one-off basis (£25+VAT) or for a year (£150+VAT), the latter allowing you to post an unlimited number of media releases during the 12 months of your subscription.

Three simple steps: SignUp (to register), SignIn (to buy, online, using the secure, RBS WorldPay service) and SignIn (to post a release).

Free Advice

Exclusive to media release subscribers when posting their stories, free advice on how to craft the perfect media release: in terms of both the opening paragraph and the overall structure. Look out for our top tips when adding your media release.

Throughout 2011, allmediascotland is hosting a series of workshops on the art of crafting the perfect media release, that will be free to anyone who takes out an annual subscription. The first is scheduled for Dundee (April 22).

Our Readership

Every day, hundreds of journalists visit allmediascotland.com seeking out stories posted as media releases by you. What also keeps bringing them back is must-read news about their industry and colleagues.

Also, the site is easily found by internet search engines. You could pay thousands of pounds for 'search engine optimisation'; with allmediascotland.com, it is all part of the service. Check for yourself: take a keyword from any of the media releases already on the site and go to Google News. 

Here is a snapshot: A review conducted on March 19 2011, at 12:01, of ten of the most recent media releases posted on allmediascotland.com produced the following Google News search rankings (obviously, the older the release, the more likely it will appear further down the ranking):

1. Searched for ‘Robbie Coltrane’ - this (dated March 18, 17:06) appeared No.1.

2. Searched for ‘offshore wind’ - this (dated March 18, 15:07) appeared No.1, among a group of headlines. 

3. Searched for ‘photography award’ - this (dated March 18, 14:52) appeared No.5.

4. Searched for ‘Scots language’ - this (dated March 18, 12:04) appeared at No.1.

5. Searched for ‘industrial services’ - this (dated March 18, 11.43) appeared at No.2.

6. Searched for ‘Mothers’ Day’ - this (dated March 18, 08:22) did not appear on page one.

7. Searched for ‘Nevis Range’ - this (dated March 17, 11.05) appeared at No.1, in a group of three.

8. Searched for ‘Holyrood elections’ - this (dated March 17, 10:09) appeared at No.6. 

9. Searched for ‘tidal energy’ - this (dated March 17, 09:05) did not appear on the front page.

10. Searched ‘cosmetic clinic’ - this (dated March 16, 20.30) appeared at No.1.  

Says Google Analytics: Between February 11 and March 13 this year, there were 55,669 unique visitors to allmediascotland, resulting in 122,337 page views.

For fairly obvious reasons, journalists often welcome having the time to work on a story that is provided by a media release being embargoed. For many local newspaper journalists, for instance, an embargoed media release can helpfully bridge the 24 hours or more that separates their editorial deadline from the publication date. Steadily, allmediascotland.com is accepting requests from bona fide journalists to access a dedicated Embargo Box, where post-dated releases sit until it's time for them to go 'live'. And it's only bona fide journalists who are being given access.

Twitter

Once you have posted your media release on allmediascotland.com, follow it as part of twitter.com/scotnewsboard

Testimonials

"allmediascotland.com is one of the fastest ways to get a story on to Google News." Tricia Fox, Volpa.

"We think your service is great. We regularly get calls from journalists who see our releases on AMS rather than receiving directly from us." Pagoda PR.

“It’s a great way to bring stories to journalists’ attention quickly - and the fact that allmediascotland hits are picked up by Google is a real bonus.” Susan Christie, Liquorice Media.

“Allmediascotland is a valuable, low-cost PR tool in Scotland today. All of the team post their media releases on the site and many journalists have commented that this is where they first saw the story when they call us for an interview with our clients. The site is always up-to-date and full of important media information essential to my team’s work.” Jane Cumming, managing director, Platform PR.

“I use allmediascotland because I know that it's very well-used by journalists and others. I feel it's a great way for me to get information out immediately and really easily - and the year's subscription is very cheap.” Emma Baird, Press and PR Manager, The Princess Royal Trust for Carers.

Meeting Your Media Needs

Anything else you might require? Media release writing? Photography? Media interview preparation? Magazine design? allmediascotland.com's team of consultants can help. Click here for more.