The allmediascotland Academy: Fiona Stewart: Tips for planning your media relations diary

IT is estimated* that businesses receive an average 121 emails per day, which – when allied to engaging with social media – can make for a very unstructured day.

Here – and exclusively for subscribers to the media release posting service – Fiona Stewart, MD of Interwoven PR, based in West Lothian, advises how to go about operating a more structured media day…

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