IT is a point made elsewhere in this body of work, the allmediascotland.com Academy.
But it is worth making again and again.
Here – and exclusively for subscribers to the media release posting service on allmediascotland (see here for more details) – Mike Wilson, MD of allmediascotland.com, wonders why organisations are often so desperate to see their name in lights, they seem prepared to appeal to only a few potential readers.
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