The allmediascotland Academy: Mike Wilson: Why so desperate for a name check?

IT is a point made elsewhere in this body of work, the Academy.

But it is worth making again and again.

Here – and exclusively for subscribers to the media release posting service on allmediascotland (see here for more details) – Mike Wilson, MD of, wonders why organisations are often so desperate to see their name in lights, they seem prepared to appeal to only a few potential readers.

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