Record traffic for newspaper website

THE website of The Scotsman newspaper has announced record traffic levels, of almost four million unique users per month.

According to auditing organisation, ABCe, has 3.8 million unique users per month, a 35 per cent increase on the previous year.

Recent innovations to the site include the comment-on-a-story feature, which had over 78,000 comments posted in January alone.

Last year, the site – which was established 11 years ago – was voted Best Daily Newspaper Website at the Newspaper Society Awards.

Says Michael Johnston, divisional managing director at owners, Johnston Press Scotland: “We are reaching more people than ever before across print and online, making the Scotsman brand one of the most successful media brands in Scotland.”