Denki plays to millions

A DUNDEE-based games developer has had nine of its games bought, to appear on a satellite TV station with more than 16 million subscribers in the USA alone.

Denki has struck a deal with TV station, DIRECTV, to have its games appear on its Games Lounge channel. DIRECTV also boasts 1.5 million subscribers in Latin America. As it is, Denki games can already be played on Sky TV.

Game Lounge consists of several different categories, including puzzle, word, card, educational and arcade-style games, played on the TV screen using a remote control. It launched in February.

Customers access Game Lounge via either an all-access monthly subscription or on a play-per-day basis. The all-access monthly subscription price of Game Lounge is $5.95 per month, the play-per-day price is $1.95.

In total, Denki has published more than 50 Digital Interactive TV (DiTV) titles in the past five years.

Says managing director, Colin Anderson: “Gaming on digital television is very popular in Europe. It enjoys a very broad range of games players, including a high percentage of female and mature users, who are not traditionally considered ‘gamers’.

“Digital television allows viewers to interact with their favorite shows, characters and brands in an entirely new way, through a medium – and controller – they’re very comfortable with.

“It’s an exciting new platform to work with and its potential is huge. DIRECTV has created an exciting new service for its users. Game Lounge offers a wide range of content that is unique in the United States. We are delighted to be developing games for their service and we look forward to viewers across America enjoying Denki-developed games.”