THE sales gap between Scotland’s top-selling daily newspaper, the Scottish Sun, and its nearest rival, the Daily Record, has narrowed again, after widening to almost 45,000 on average during January – the biggest gap yet.
It follows the latest ‘ABCs’, consisting of the average net circulation figures for February, which shows the gap between the Scottish Sun and the Daily Record narrowing to 33,907. By contrast, in January, and not least because of various, free give-aways in the Sun, the gap had been 44,451. By contrast, between October and December, the gap had gone from 37,591 to 36,744 and then to 26,330.
The February ABCs reveal an average net circulation of 401,162 (down from an average 415,670 in January) for the Scottish Sun and 367,255 for the Daily Record (compared to 371,219 the previous month). On the 28th of January, the Sun’s price went up by 5p.
Meanwhile, the Sunday Mail continues to be the biggest-selling newspaper in Scotland, though its average was down, from 459,896 in January to 452,936 last month. Its average was 460,051 for December and 460,009 for November.