Craig McGill Writes About – Tweeting is about to change, in terms of design, functionality and style of editorial. That may lead to some disruption of normal services over the next few weeks, not least because there are holidays to be had. It does mean also the prospect of new voices, from a galaxy of bloggers. So far, Nick Clayton, David Calder, Chris Bell, Paul Hineman Shaun Milne and Mark Gorman. Here, CRAIG MCGILL writes for a second time. You’ll see his biog below. Feel free to become an AMS blogger yourself, by emailing us, here.

T in the Park took on an extra ‘T’ at the weekend, as it counted for Tweeting in the Park, as well as all the usual T’s, and in a proper use of new technology, it showed how the event and media, including PR companies, could in future increase their coverage and readerships.

But first, a quick two-par explanation of what Tweeting is.

Tweeting is what you do with Twitter, a quick messaging system, through a web browser.

Unlike instant messaging systems such as AIM, MSN or Googletalk, Twitter is about sending a message out to an unlimited number of people, not just one-on-one chat. And you only have 140 characters to write your message.

And now The Real World…

As with all things, the majority of uses for it are just texting little details to each other (“Had coffee, tasted yuck, thinking about jam tart.”), but it can be so much more than that.

Many newspapers – except in Scotland (as is the norm with technology these days) – and other media outlets, like BBC Scotland, are using Tweets to spread their stories.

Now that’s handy but there’s other ways to use it that should be of interest to the modern news outlet, and that includes PR agencies – so let’s look at the theoretical before moving on to the practical.

Where could newspapers use this? Well, in a day and age where more people are reading papers/media online than in print, there’s a number of applications: