Mixed messages on advertising spend?

MIXED messages about advertising spend? Two days ago, allmediascotland.com was reporting a drop in marketing expenditure, according to the Bellwether Report.

But a report released yesterday, about direct marketing, is much more upbeat.

Says the Direct Marketing Association, the spend on direct marketing campaigns throughout the UK increased last year by 9.8 per cent.

APOLOGIES: the rest of this entry is unavailable, most likely because of a corrupted database.