AUGUST brought some cheer to Scotland’s newspaper proprietors as average newspaper sales were pretty much up, across the board, compared to the previous month.
And, say the August ABCs, the sales gap – as measured by Average Net Circulation – between Scotland’s two best-selling daily newspapers slightly widened from the previous month, to 28,126.
In July, with average sales of 371,162, The Scottish Sun had a lead of 26,681 over the Daily Record, with an average of 344,481. Last month, though, the respective figures were 380,552 and 352,426.
In June, the gap had been 29,586, while, in May, it had been 36,143.
And the country’s biggest-selling newspaper was among those to enjoy a welcome increase in its circulaton. After successive monthly dips, it rallied from 422,343 in July to 437,650 last month.
July is, of course, a holiday month.
Average Net Circulation figures include free give-aways.
The other figures, at a glance, are:
Scottish News of the World 281,805 (compared to 272,392 for July), Sunday Post 264,728 (compared to 258,763), Scottish Daily Mail 124,025 (122,274), Scottish Mail on Sunday 108,494 (109,526), Scottish Daily Star 86,308 (84,371), Scottish Daily Express 75,204 (72,589), Sunday Times Scotland 68,411 (63,821), Scotland on Sunday 63,909 (56,650), The Herald 63,568 (60,839), The Scotsman 51,653 (48,236), Sunday Herald 47,364 (43,064), Scottish Sunday Express 42,443 (41,141), Scottish Daily Star – Sunday 32,118 (30,629), Scottish Daily Mirror 31,634 (30,720), The Times 30,214 (27,058), Scottish Sunday Mirror 28,614 (27,833), The Daily Telegraph 25,496 (23,338), The Observer 22,927 (20,757), Sunday Telegraph 21,464 (19,854), The People 20,546 (19,687), The Guardian 16,948 (14,968), The Independent 9,867 (9,504), The Independent on Sunday 8,497 (7,925) and Financial Times 5,099 (4,988).
