Press Association launches rebrand

THE UK’s best-known press agency is using its 140th anniversary today to rebrand itself, to, it says, “reflect its position as an innovative, digital, news and information provider”.

Says the Press Association: “The change… marks [our] expansion from a domestic news agency into a multimedia content business.”

It continues: “All of the existing Press Association sub-brands will be unified under one clear identity, making it easier for customers to understand the scope of services available.”

The company’s 30-strong Scottish operation becomes Press Association Scotland.