Sunday Herald Registers Another Double-digit Drop in Year-on-Year Sales

The Sunday Herald has again registered a double-digit percentage drop in sales between April last year and last month. However, it was a slight improvement on the March 2008-March 2009 figure.

According to the ABCs, the title registered year-on-year sales – as measured by Average Net Circulation – in Scotland of 40,124 last month compared to 47,610 during April last year – a drop of 7486, or 15.7 per cent.

But the March 2008-March 2009 figure (here) was 17.5 per cent (or an average 49,544 to 40,870).

Meanwhile, the year-on-year figures for Scotland’s two biggest-selling daily newspapers were both down: nine per cent for the Scottish Sun and 10.2 per cent for the Daily Record.

The figures were published on Friday. Only three newspapers saw their year-on-year sales rise in Scotland, from April last year: the Daily Star, The Guardian and the Sunday Times Scotland.

Other big year-on-year fallers in Scotland again include The Independent on Sunday (29.6 per cent), the Sunday Mirror (16.1 per cent) and The People (16.6 per cent).

The figures read, across the board, as follows:

Daily Mirror (27,655 in April 2009 versus 32,161 in April 2008, down 4506 or 14 per cent), Daily Record (326,034 versus 3636,411, down 37,377 or 10.2 per cent), Daily Star (86,094 versus 84,964, up 1230 or 1.4 per cent), Sun (363,296 versus 399,321, down 36025 or 9.02 per cent), and Daily Express (71,563 versus 75,212, down 3649 or 4.85 per cent).

Daily Mail (119,004 versus 126,542, down 7538 or 5.9 per cent), Daily Telegraph (23,739 versus 23,945, down 206 or 0.86 per cent), Financial Times (4812 versus 5321, down 509 or 9.6 per cent), The Herald (58,482 versus 65,286, down 6804 or 10.4 per cent), The Guardian (15,912 versus 15,825, up 87 or 0.4 per cent), and The Independent (9186 versus 9819, down 633 or 6.4 per cent).

The Scotsman (47,035 versus 50,790, down 3755 or 7.4 per cent), The Times (27,349 versus 27,987, down 638 or 2.3 per cent), Daily Star Sunday (27,026 versus 28,350, down 1324 or 4.7 per cent), News of the World (261,392 versus 279,073, down 17,681 or 6.3 per cent), and Sunday Mail (404,229 versus 445,678, down 41,449 or 9.3 per cent).

Sunday Mirror (24,272 versus 28,965, down 4691 or 16.1 per cent), The People (17,415 versus 20,889, down 3474 or 16.6 per cent), Sunday Express (41,663 versus 43,172, down 1509 or 3.5 per cent), Sunday Post (246,534 versus 271,795, down 24,261 or 8.9 per cent), and Mail on Sunday (103,903 versus 115,903, down 12,000 or 10.3 per cent).

Independent on Sunday (6878 versus 9771, down 2893 or 29.6 per cent), The Observer (21,418 versus 22,377, down 959 or 4.3 per cent), Scotland on Sunday (57,237 versus 63,500, down 6263 or 9.86 per cent) and Sunday Herald (40,124 versus 47,610, down 7486 or 15.7 per cent).

Sunday Telegraph (19,592 versus 20,627, down 1035 or five per cent) and Sunday Times (69,711 versus 66,735, up 2976 or 4.46 per cent).

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