IT’S not an original idea – and was much loved when a version ran in the trade magazine, Press Gazette.
Thanks to support from Whyte & Mackay, allmediascotland.com is pleased to announce the art of headline writing is to be again celebrated.
A bottle of Whyte & Mackay Special will each month go to the author of the ‘best’ headline, plus another to the person who has nominated the headline.
The first pair of bottles will be fought for by headlines published during next month in both Scottish newspapers (including Scottish editions of London-based newspapers) and magazines.
And once a year, from the 12 monthly winners, the ‘Headline of the year’ will be chosen, earning both the author and the nominator a limited edition Whyte & Mackay 30 year-old.